Evaluation task 1. In what ways does your media product use, develop or challenge forms and conventions of real media products ? (Part 2)

1. This screengrab is of the song 'Let it burn' by Usher. The lyric in this song which I have chosen is 'let it burn' but the main lyric which relates to the action is 'burn', as it shows water with fire above it, basicall saying let the water burn.

2. This is a screengrab from the song 'Candy shop' by 50 cent. I think that this shot in particular typifies the way the record company want the artist to look because he is sitting on a really expensive sports car, and is dressed what I would say most rappers would dress like, which I think sums up his personality and what they want people to think of him quite alot.

3. This screengrab is again used from 'Candy shop' by 50 cent. I think this shot shows the music genre because, when people see rappers videos they generally always have girls with them, this is why I think that this shot shows the genre type.

4. This is a screengrab from the music video 'U remind me' by Usher. The reason why I chose this shot to be the intertextual reference is because when I see this video, it straight away reminds me of Michael Jacksons 'The way you make me feel' video which I like very much, as in MJ's video he is singing to and following a girl around the streets and Ushers dance moves are very similar to what MJ does in his video.

5. I chose this screengrab for camera becuase I like how Usher is in the middle and the camera kind of tiltis up so that you can see the walls of the building leafing up to the top. I also like the frames on the building and there is something about the atmosphere which brings me to like this shot.

6. This is a screengrab from the song 'U remind me' by Usher which I have used in n.o 4 and 5. I think that this shot shows the use of lighting very well, becuase I like how the shadow of Usher with the orange lighting in the background.

7. This screengrab is from the music video 'Dance with me' by Dizzee Rascal. I chose this shot for mise-en-scene becuase the set is nicely shown and you can see that it is a party scene, the lighting shows that it is in a club and the costume are very party like with the actors in this shot all having a laugh which I think created mise-en-scene.

8. This is a screengrab from the song Hate that I love you by Rhianna and Neyo. When I look at some of the shots in this video I think that they have looked at the video Superhuman by Chris brown and Keri Hilsen. This is because they use similar shots and the same sort of story base to it.

9. This screengrab is from the song Heartless by Kanye west. I chose this music video as I think he might have looked at some of the Gorillaz animation and he might have taken some ideas from there to do an animation style video. I think that the animation style looks cool and I like both videos which I have put links to.